When we click the install now button through the AppStore, I'm curious what happens to the process of getting the application on the iPhone?
Does it compress a zipped file? PKG? and the equivalent of XCOPY?
It downloads a file IPA, which is a technically archived file that contains the application, as well as DRM signatures and other materials. He deploys the application by copying the folder to /var/mobile/Applications/{GUID}/.
IPA
/var/mobile/Applications/{GUID}/