I assume that you also want a new score, otherwise wise is not a problem, just set the count = count + 1 set.
db UPDATE (, SQL Server 2K5 2K8):
UPDATE table
SET count = count + 1
OUTPUT inserted.count
WHERE id=@id;
:
begin transaction
update table
set counter=counter+1
where id=@id;
select counter
from table
where id=@id;
commit;