Catalog or subdomain for an online store?

We have a domain, and now we need to set up an online store. What is better for search engines and for people (easy to remember, etc.) - a directory (site.com/shop/) or a subdomain (shop.site.com)?

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Subdomain is the best option. It is easy to remember, well organized (in terms of file structure) and has no flaws in terms of SEO (many multinational companies use it).

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In my opinion, it is better to remember a subdomain, but usually for these cases we use a directory.

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One of the problems is the need for a wildcard SSL certificate, if you need to make your site secure, a wildcard SSL protocol is more expensive than other certificates. that it’s ever easier to remember a subdomain, but it has a slight SEO flaw, search engines see the subdomain as a separate domain.

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