If I understand correctly that after each separate letter you should be direct (that is, indicate the North), and follow the path. Something like that:

If you look at the current SVG standard , this is not possible.
- , , 90 .
SVG, ( - ), () , rotate:
<text id="text2897">
<textPath xlink:href="#path2890" id="textPath3304">
<tspan
rotate="69.238731 53.737518 40.30315 24.801943 358.96658 358.96658 4.1336575 357.93317 351.73267 351.73267 351.73267 348.63242 343.46533 343.46533 346.56558 347.599 347.599 347.599 347.599 347.599 347.599 346.56558 345.53217 344.49875 343.46533"
id="tspan2899">
Some sample text for path
</tspan>
</textPath>
</text>