. , \b metacharacter, . , , , "FFF" "fooFFFbar" .
string text = "Whatever text FFF you can FFF imagine fooFFFbar";
string wordToMatch = "FFF";
string pattern = @"\b" + Regex.Escape(wordToMatch) + @"\b";
int regexCount = Regex.Matches(text, pattern).Count;
Console.WriteLine(regexCount);
int count = text.Split(' ').Count(word => word == "FFF");
Console.WriteLine(count);