First you need to import and subclass GroupAdminfrom django.contrib.auth.admin. In your subclass, define a method user_count. Then unregister the existing group model from the administrator and re-register the new one.
from django.contrib.auth.admin import GroupAdmin
from django.contrib.auth.models import Group
class GroupAdminWithCount(GroupAdmin):
def user_count(self, obj):
return obj.user_set.count()
list_display = GroupAdmin.list_display + ('user_count',)
admin.site.unregister(Group)
admin.site.register(Group, GroupAdminWithCount)