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What is the best way to submit video to a website?

I want some videos to show on my site. They are available as .MP4 files received from the FlipShare camera.

Now I tried to convert them to WMV (which succeeded, but when it is embedded in the html into a tag <object id='mediaPlayer' width='320' height='285' classid='CLSID:22d6f312-b0f6-11d0-94ab-0080c74c7e95' etc', users need to install the add-on, and the user interface of 10 Windows Media players on the site is not so good.)

So, I looked at youtube and thought how they do it, but I can’t understand in what format they convert the video.

So my question is: in what format do I need to convert my video in order to show it in a player that does not need to be installed in the users browser. What tool do I need and what is the html code for embedding such a video?

As you can see: starting from scratch.

PS: I often hear: the extension of a file is just a container, anything can be inside. If you use this in your answer, you can explain it to me because I never understood this. For me, a.cs is a C # file, and .doc is a Word file, not a "container."

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I would say that the most popular solution currently used by YouTube and other major video portals is H.264 encoded Flash video. Flash can play videos since ... I think it is version 8 or 9, and has since gained a significant market share.

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