The easiest way to explain what is Hadoop and Map / Reduce?

It is very simple to explain NoSQL from a high-level view - it is basically a key-value repository. Of course, with thousands of minor and important things, but overall it's just a key repository of meanings.

What is the best way to explain Hadoop and Map / Reduce? Maybe some example of a "real world" that can easily give a comparison even for beginners? Thank!

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I recently found this wonderful article describing map reduction:

Googles MapReduce , . Northwest ++ , . , , . , MapReduce.

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