Possible duplicate:How to convince programmers in my team to do TDD?
What are some of the best ways to promote and bring TDD's habits to a team that has never used TDD?
Can someone share their experience with the right and wrong way to get a team using TDD so that they find it effective and want to continue to use it in all future projects?
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However, the true answer to this question is to install Continuous Integration with the ability to reject code that does not have accompanying unit tests :-)
Good luck.