To use a different format for the axis y, use %t(mantissa to base 10) and %t(power up to base 10). See the documentation for "format specifiers" (or enter help format_specifiers).
To change a single entry, you can overwrite the automatic using set ytics addand using the same numerical value:
set yrange[0:100]
set xrange[0:100]
set format y '%.0tE%+T'
set ytics add ('0' 0)
plot x
( 4.6.4):
