Warning: I never wrote assembly 8086 in my life, but this is what I do.
MOV AX,@DATA - , . , @DATA - , , . @DATA AX ( 16 ). @ DATA. , , @DATA , . , @, , .
MOV DS,AX DS, ( ) 8086. , (, ++).
AX - , .
MOVE AH, ??H , AH "" AX. AL, "" AX. , 8 16 . , H, , - , AH. H "". 00H, ( ). FFH, , 255 .
" DATA SEGMENT ?" - , , . , () . , , JUMP BRANCH . -, () ..