The easiest way to create interactive videos for iOS is to use Apple HTTP Live Streaming technology . You need to create the video, embed the metadata , play it with MPMoviePlayerControlleror AVPlayerItem, and then display the areas with interactive access in response to the notification metadata.
The metadata must contain the coordinates for the item being tracked, for example: dress and product identifier. You view this information using an interactive subquery that displays more product information. There are several applications of this type in iTunes, here is one .
, . - Adobe After Effects, - OpenCV.