What is Google Analytics __utm.gif used for?

What is Google Analytics __utm.gif used for (do you know that 1px × 1px is a gif image that is uploaded to each page using Google Analytics)?

I see my screen resolution and stuff in the URL. Is this how they send all site data back to their servers? With a request to get an image? The reason that kinda uber is smart!

__utm.gif

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4 answers

it is a web beacon. Read this: https://en.wikipedia.org/wiki/Web_beacon

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An image is dynamically generated and the URL is associated with your account.

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