Like paul, Backbone automatically sets the context for event callbacks for the view itself. So thisthe callback will be an instance of the view.
, , , view...
events: {
'click .button': 'fadeButton'
},
fadeButton: function () {
this.$('.button').fadeTo(0.5);
}
... "button" , , , jQuery ,
fadeButton: function (event) {
$(event.target).fadeTo(0.5);
}