UPDATE: now it works.
I configured our Azure Web App on a scale of 4 to 10 instances to load more than 80% and less than 60% processor load. 
Our site has been loading for more than two hours with a load of more than 95%, but autoscaling has not occurred.
When viewing the "schedule and performance rules", I see that the duration (minutes) is 300. 
I feel it should be 10 minutes instead, but when I installed and saved it (with valid validation rules), I get this error:

Am I doing something wrong or is there a mistake on the portal?
After I manually turned on at 5, and then decreased to 4, I see that startup is working in the management services log:
ActiveAutoscaleProfile: { "Name": "Default", "Capacity": { "Minimum": "2", "Maximum": "10", "Default": "2" }, "Rules": [ { "MetricTrigger": { "Name": "CpuPercentage", "Namespace": "", "Resource": "xxx", "ResourceLocation": "West Europe", "TimeGrain": "PT1H", "Statistic": "Average", "TimeWindow": "PT5H", "TimeAggregation": "Average", "Operator": "GreaterThanOrEqual", "Threshold": 80.0, "Source": "xxx" }, "ScaleAction": { "Direction": "Increase", "Type": "ChangeCount", "Value": "1", "Cooldown": "PT5M" } }, { "MetricTrigger": { "Name": "CpuPercentage", "Namespace": "", "Resource": "xxx", "ResourceLocation": "West Europe", "TimeGrain": "PT1H", "Statistic": "Average", "TimeWindow": "PT5H", "TimeAggregation": "Average", "Operator": "LessThan", "Threshold": 60.0, "Source": "xxx" }, "ScaleAction": { "Direction": "Decrease", "Type": "ChangeCount", "Value": "1", "Cooldown": "PT5M" } } ] } Description: The autoscale engine attempting to scale resource xxx' from 3 instances count to 2 instances count. LastScaleActionTime: Wed, 03 Jun 2015 09:11:38 GMT Microsoft.Resources/EventNameV2: Autoscale a resource. Microsoft.Resources/Operation: Scale down Microsoft.Resources/ResourceUri: /xxx NewInstancesCount: 2 OldInstancesCount: 3 ResourceName: xxx
so I see that autoscaling really works.
Is it possible to programmatically change the value?