As mentioned in a few comments, since (maybe) your SQLite database is a file in the directory of your project, it is replaced / deleted every time you deploy the application, so you lose all data between deployments.
For production instances (and specifically for these PaaS services) you must use an external database (PostgreSQL, MySQL, etc.).
Answering your question in more detail and assuming that you want to leave your setup as it is (at least when you asked the question), I see two ways to save your database between deployments. One of them accesses the ssh instance and retrieves the database file, the other exports your data using the dumpdata command from django and then load it using loaddata .
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