I am currently writing a similar IMA implementation, since IMA is not supported on the different platforms I work with.
When the IMA sends tracking events, it replaces a specific macro in the URLs. See Values [XXXXX] in the URL below.
https:
Since I cannot use IMA, I have to replace these macros myself. The Google IMA website has not given any guidance as to what these values should be. Some of them, which I suggested by looking at the URLs generated by IMA, but some of them are still missing. See the full list below.
CPN: BREAK_TYPE: The type of adbreak (1 for preroll) SLOT_POS: Sequence number of the advertisement AD_ID: Advertisement ID, inline-advertisement ID AD_SYS: Advertisement system, inline-advertisement system AD_LEN: AD length in miliseconds P_W: Videoplayers' size width (pixels) P_H: Videoplayers' size height (pixels) MT: RWT: WT: SDKV: SDK Version (so our own version?) VOL: Sound Volume (not 100% sure) CONTENT_V: CONN: FORMAT_NAMESPACE: FORMAT_TYPE: FORMAT_SUBTYPE:
What are the other macro values used by Google IMA?
Additions
- RWT seems to be a sequence of four timestamps. What timestamps are not of course. (Unix Epoch format)
- WT is one timestamp. (Age Unix format)
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