Make sure you think of a source license.
When I look at an open source project, one of the first things I check is a license. If the license is not a GPL2 / GPL3 / BSD style or similar, this is a demotivator for me.
A license means that people will do with it, how it can grow, and how much it belongs to the corporation that issued it. Since choosing open source, I try not to depend on corporations (which depend on their owners), I really prefer to use really free software.
Since the open source community is very sensitive to corporate power (Google seems a little immune to this at the moment), so you really need to be sure that you will receive a message that is really free on your network site and other materials that you publish about the software.
Read more on free and open source FSF definitions.
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