You encountered an incomprehensible Android signature error. If you try to reinstall an application that already exists on the phone, it must be signed with the same key. If you install the same application signed with a different key, it will first uninstall the application and then will not reinstall, which will give you a useless error. Read more about signing here ( http://developer.android.com/guide/publishing/app-signing.html ), although if installed at all, you probably thought about a signing system.
The solution is to reinstall the application from the market (or where it was originally received), and then remove it through the application manager. After removal, they should be able to download the new version from your web server. (Also, make sure the option mentioned in the above message is checked)
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