Are search engines right to consider the role of ARIA (http://www.w3.org/TR/wai-aria/)?

Question

My company website talks about online games, so accessibility on our priority list is low. SEO optimization, however, is. We could not find a search on the net to discuss whether ARIA is such a best practice (which is already a kind of answer :-). I found this unexpected because using ARIA roles seems natural - they contain a lot of SEO-oriented meta-data (general page structure, which parts of the page are “main” and not the “service” navigation area, which parts contain “actual "and" associated "with" independent "content, etc.). What more, given that they affect the user interface (screen readers, etc.), they will tend to be pretty accurate when they exist.

Does anyone have specific knowledge about whether any search engines use this data if they exist on the page?

Answer 1

Search engines like Google are pretty smart no matter how much you set up your page, relevant SEO metadata or not.

The main thing is to make sure that your page is correctly marked, that it checks and that you do not use "black hat" methods that could make search engines blacklist your page.

As for ARIA, I'm not sure if this will really make a big difference anyway.