The people I know who use it (for example, MVP Denny Cherry http://mrdenny.com ) are very happy with it, but like you, "We found out that very few people use it relative to the general SQL Server population. There is a little barrier to entry, because it is not intuitive for database administrators, and there is no graphical interface for it.
If you have specific questions about this, write to Denny and he would be happy to talk with you about it. He also makes presentations to user groups.
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