Yes ... the name of the linked server and the purpose of the linked server are two different parameters: sp_addlinkedserver . Avoid using the GUI, and this is obvious.
EXEC sp_addlinkedserver @server = 'Sales', @srvproduct = 'SQL Server', @datasrc = 'SalesServer';
Note 1 to the table in the link actually mentions this
Edit: after commenting on another answer
sp_setnetname can be used to change the "datasrc" (ie, target) of the linked server. Why use a graphical interface?
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