Please note that this is different from infowindow, in which you can put any html code, but it is activated only when you click the marker. I know that you can have different marker icons, but what do the shadows (bubble chat) and user number look like? Like this:http://a1.phobos.apple.com/us/r1000/058/Purple/57/b2/20/mzl.cluqsjfk.320x480-75.jpg
You can implement a custom overlay to use any HTML and CSS that you want to use as a marker.
https://developers.google.com/maps/documentation/javascript/customoverlays