Using a form in an extensible Flash banner?

Question

This year I will be creating several expandable banners for the company. The banner is used to attract people and offer them candidates for the competition.

I suggested the option of integrating the application form into an expandable banner, which after sending should land the user on the landing page of the site.

But after I suggested this, I started thinking: I can’t remember that I have long seen a form in an expandable banner. Because of this, I suggest that using forms in banners can be considered a big no-no. If this assumption is true: I am trying to understand why this is so. I understand that this will be partially off topic, since the rationale may be in the field of marketing, not programming. However, I would like to ask this three-fold question:

• Programmatically:
  Are there typical security or other problems that force professionals to use forms in banners? I think maybe csfr attacks etc. Here.

• Usability:
  Does the form in the expandable banner use the typical no-no in terms of usability? I think maybe the banners accidentally close when filling out the form or there is too little space to inform the user about the purpose of the form?

• Finally, marketing is reasonable (I understand that this category may be especially off topic):
  Is there a marketing aspect that advises against this route? I think: can a user land on the landing page as soon as possible, maybe?

Maybe this is a combination of any of these categories? Or maybe not at all. I'm kind of trying to figure out if my assumptions are correct and why. I hope someone can shed light on this issue from the point of view of any of the three categories.

Answer 1

I will consider usability from an end user perspective. This is just my end user opinion.

I expect when I see the banner that I will only have the opportunity to click on it. My rationale for this is that I saw so many banners that fake the appearance of the form. The banner looks like it has a form, but in fact it is just an image wrapped in Anchor. If you try to focus a fake text field in a banner by clicking on what looks like regular form text input, I end up clicking on the anchor that wraps one image.

So, seeing that there is enough time, I have an opinion that any banner that looks like a form is suspicious, and if I click anywhere in the banner, I won’t be surprised if the form is a fake form.

In addition, seeing tricks in the banners enough time, I feel that all banners that have input form data (fake or not) seem to be shadow. So, I think, Marketing Wise, don't do what makes users think your business is shadowy.