How does advertising work on mobile phones?

Question

After a lot of research on how mobile apps and games work, I noticed one thing that was talked about a lot, especially in Android development, and this is the integration of ads. I was a little confused about how ads work and how it benefits the developer. I decided to ask my friend to use his phone and play Angry Birds, launched the task killer app and played another game that was free. I noticed that in the application the announcement was at the bottom of the screen away from any real obstacles to using the program, but in the game it was broadcast on the far left or in the case of Angry Birds, it was in the upper right corner. Nothing seemed to get in the way when the add appears.

My question is to better understand how the way income and development works. How does an ad generate revenue for a developer based on how many users click on it? I have control over the ad and its size and where is it located? In the case of angry birds, this did not seem to be bad. So, in addition to being too verbose, above, how much control is the developer if they want to integrate advertising into their game or application?

Thank you for your help and help us understand how the mobile phone markets work.

Answer 1

It all depends on which advertising provider you decide to work with. Some of the big players

• Admob
• Mobclix
• Greystripe
• Millenial media

There are many others, but it’s few to get you started.

There are different types of ads, such as cost-per-click (cost-per-click) or cost-per-thousand impressions (cost-per-thousand impressions). CPC ads are paid by click (usually in the order of a penny per click, but if you are lucky, it can go up to the dollar). CPM ads are paid per view. Their rate is 1000 views. You can probably expect advertisements to average between $ 0.15 and $ 0.40, but that could also change.

Ad formats vary, but typically the ad provider will have at least banner ads, which usually look like 320x48 or 320x50. Other slightly less common sizes include larger ads, such as 320x250 and full-screen ads. Larger ads tend to have a higher CPM, but are more intrusive and more difficult to adapt to the phone window if you do not have specialized advertising activity / dialogue / tooltip.

As a rule, you decide where to place your ad, how much you include, how often ads change, etc. Your decisions on these topics will greatly affect how annoying your ads users are (reflected in the ratings of your market), and how often they interact with them (reflected in advertising revenue).

Answer 2

This assumption is based on other similar advertising schemes.

The developer of the app serving such ads will receive a cutout from the click. I. If an ad is displayed for £ 0.10 per click, the developer will receive a percentage of 10 pence. £ 0.03, for example (estimate) for each click on an ad within its application.

As for the size (limited, I think) and location (all the way to the developer), this most likely depends on the developer and certain restrictions. More on this Link