You need to configure a symbolic link from the directory in which the administrator’s multimedia files are located in the static media directory that you use to serve your static files.
Administrator media files should have something like:
path/to/django/contrib/admin/media/
Once your symlink is configured, you will install ADMIN_MEDIA_PREFIX in the symbolic directory in the directory where you serve your static files, so something like this should work:
ADMIN_MEDIA_PREFIX = '/static/admin/'
Check where your administrator is trying to download their media files, and this should help you get started if you cannot determine which directory to use.
Here is a quick guide to symbolic links:
http://ubuntuforums.org/showthread.php?t=255573
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