Geek Answers Handbook

What would you recommend between iAd and adSense

I am thinking of incorporating add in my application. Which ad program would you recommend between iAd and adSense?

Thanks,

+4
source share
2 answers

This topic has been reviewed quite a few times. It depends on what you want in the end. With iAd, the eCPM is high, but the fill rate is low, especially from the USA. On the other hand, with Admob, the eCPM is low (er), but the fill rate is higher than iAd.

What you can do is get the best of both worlds and use something like AdWhirl to show both types of ads, rotating through different ad networks

+2
source

There are not many reasons to go with just one. Get two or more ad networks to use your inventory.

Bid fillings may fall for several reasons: end of advertising campaign, server error, etc. If you have a backup, it will fill the fill speed. In addition, you can compare which ad networks to optimize and target for your demographic (s) better!

+1
source

More articles:


All Articles