The third option to convert does not make sense when converting from varchar to varchar . So in the @marc_s comment, you will need to convert varchar to datetime using format 103, and then from datetime to varchar with format 101:
Select convert(varchar(12),convert(datetime,IN_Date,103),101) From dbo.SF_Data
For instance:
select convert(varchar(12),convert(datetime,'31/12/2001',103),101)
displays 12/31/2001 .
See MSDN.
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