The Facebook open Graph Tutorial does a decent job explaining this, but with various options that you need to scroll through for a while to make it part of the grouping. In short, individual actions that you are familiar with are combined together through “aggregations,” which can be set to display multiple formats from lists to grids.
To set one of them, you must first configure your actions and objects using the parameters of the open chart, and then manually create the aggregation and a few default values to fill in for preview purposes.
This will be displayed when the user authenticates your application for an open schedule and will be configured for them when they begin to actually use the specified actions.
Now, as for the play button option, this is what I assume is unique to their integration.
Docs at https://developers.facebook.com/docs/beta/opengraph/tutorial/
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