Localization of Google results.

Question

I manage a large site that is localized for 9 languages.

But when you google, the first result is always the main page xxx.com/ with a description in English - no matter what Google site (e.g. google.de, google.es) is used.

I intend to change this situation to provide a dedicated localized link - for example, if google was used. de - the first result should be associated with xxx.com/ de / with the German description.

Apple did this:

So how to do this?

My only idea is to turn off the xxx.com/ homepage in robots.txt, which is always the first in the results, regardless of which google.XX was used. Then only xxx.com/lang-tag will be used, and perhaps Google will show the corresponding lang-tag for the current language. But I'm afraid this is not a very good way.

Any help is appreciated, thanks in advance!

Answer 1

You create a separate sitemap for each language / subfolder. You can then specify the subfolder as a site in Google Webmaster Tools.

If you look at Apple, you will see the following:

http://www.apple.com/sitemap/

http://www.apple.com/fr/sitemap/

.. and so on. You can then set your location targeting in GWT after you check the site. If you need help, let me know.