PDF allows you to add custom values โโto the document information dictionary (see section 14.3.3 "Document Information Dictionary" in the PDF Reference). You can place your URL. Adobe Reader displays custom values โโin the Document Properties dialog box on the Advanced tab.
Starting with PDF 1.4 (Acrobat 5x and later), you can add the URL to the XMP metadata stream specified in the document directory (see 14.3 Metadata in the PDF Reference). Adobe Reader will also show metadata properties if you put them in a custom schema.
Acrobat Professional can be used to add custom XMP values โโor metadata. For this purpose, you can also use almost any PDF library that can open and save PDF files.
I think there are no other places in the PDF that you can use to store your information.
PDF Reference
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