You might want to consider IsWiX (CodePlex)
Here's a recent YouTube video blog post showing how to create a stub windows service, create an installer for it and check it in TFS SaaS to build CI in <10 minutes.
http://blog.iswix.com/2013/01/iswix-20130134-released.html
The same patterns can be used to handle what MVC can impose on you. (Publish Tweak MSBuild proj in a local folder and use IsWiX for cherries to select files from this folder in your WXS.)
An hour on webex together is likely to bring subtleties to clarity.
source share