We have a problem qualifying visitors in our advertising campaign. Specifically, often a visitor who does not have a clue about what the software we sell still downloads the trial version (despite our attempt to explain to him what it does on the landing pages) and is considered a +1 conversion in our statistics Adword. Because Adword seems smart enough to maximize conversions, we get a lot of unskilled visitors. Thus, we need to determine what the conversion is in different ways, once after a trial download.
The ability to define conversion as a sale is not good, because most of our users are professional employees. In this situation, most of the time the machine with which the product is purchased is not the machine used for the first boot.
The best conversion definition I can think of would be the first successful launch of our product (what we call evaluation). Indeed, by tracking what happened, we already claimed that only a qualified visitor / dowloader correctly evaluate our product, most of the time on the same computer that was used to download the trial bits.
Our product is a rich user interface program developed with the .NET platform. In order to achieve the conversion recorded during the evaluation, we need to read all installed browser cookies programmatically (there are free libraries for this), and if we find the Adwords Conversion Conversion Tracking that matches our product, we can:
- Launch the appropriate browser programmatically with gratitude for evaluating our product page containing the Adword JavaScript conversion code (in the browser).
- or, if possible, better, programmatically scan the Adword server with the data found in the cookie (outside the browser).
I am not a specialist in these technologies, so I may be missing something. Despite the many searches on the Internet, I did not find a valuable resource in this scenario. Any help would be appreciated.
source share