Geek Answers Handbook

Moving a Website from HTTP to Full HTTPS and SEO Consequences

Well, you think this may be one of the most frequently asked questions on the Internet, and you are tired of reading the same answers. So let me focus on one of the most common answers and forget about the others.

One common answer:

"The https site and the http site are two completely different sites; it's a bit like having a www version of a site and a non-www version. Make sure you have 301 redirects from http to https URLs." (source: http://www.seomoz.org/ugc/seo-for-https-with-s-like-secure )

So here is my question:

Why do people say that https and http are two different sites? How different is https://www.mydomain.com from http://www.mydomain.com ?

The URI is the same, and the content is the same. Only the protocol is changed.

Why does the protocol affect SEO? Regardless of whether the content is encrypted from point A to point B, why is this important for SEO?

Thank you for your help!

-H

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4 answers

Http and https can technically be two different sites. You can configure the server on a server with completely different content. They have two different URLs (the difference is that s).

Thus, almost all webmasters with both http and https serve almost identical content, regardless of whether the site is secure or not. Google recognizes this and allows you to run both at the same time, without fear of duplication of content.

If you go from one to another, you should treat it like other URL changes.

  • Put 301 redirects in place so that each page is correctly redirected to the same content on its new URL
  • Register both versions with Google Webmaster Tools

I personally did not make this switch, but it should be executed without problems. In the last couple of years, I have changed other types of links to the site.

Another alternative would be to simultaneously launch both http and https and switch users more gradually. For example, when logging in.

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Upgrading to the answer above, as in August 2014, Google has just confirmed that SSL-protected sites will begin to receive a rating upgrade. Check out the official expression here: http://googlewebmastercentral.blogspot.in/2014/08/https-as-ranking-signal.html

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Do not think about it in terms of protocol. Think about it in terms of potentiality in terms of search engines.

http://example.com and http://www.example.com can be completely different sites.

http://example.com/ and http://www.example.com/home may be completely different pages.

https://www.example.com and http://www.example.com may, again, be completely different sites.

In addition to this, https pages have a very heavy ranking. google etc.

If your entire site is https and issues an SSL certificate for an HTTP request, G considers them safe and that they are https for some reason. Sometimes it’s not very smart. For example, if you have secure product or category pages, they simply won’t be rated compared to competitors. I have seen it again and again.

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In recent months, it has become clear that Google will gently force webmasters to switch to HTTPS.

Why do people say that https and http are two different websites? How different is www.mydomain.com from www.mydomain.com?

Answer. Use the site: operator to find duplicate content. Go to the browser and enter:

website: http://example-domain.com

and

website: https://example-domain.com

If you see both versions indexed by Google or other search engines, they are duplicated. You should redirect the HTTP version to the HTTPS version so as not to dilute the authority of your websites and the possible punishment from the Google Panda algorithm.

Why will the protocol affect SEO?

Answer:

  • For e-commerce sites, Google will not rate them well without being secure. They do not want users to receive information about their banks, etc.
  • Google will prioritize sites that are transitioning to HTTPS in the future. Although this is not a big ranking signal right now, it can get bigger.
  • The guys from Google Chrome presented a proposal to redeem a warning to users for ALL sites that do not use HTTPS. Yes, I know it sounds crazy, but check it out .

The information obtained from this guide on how to upgrade to HTTPS without killing your rank.

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