This is not possible due to php, javascript or html. But for your launcher, it should be possible for the web page to open existing chrome instances, at least you should be able to read the title of existing tabs.
In addition, when your panel launches a web page, you must provide a name for the window instance (for example, the target of the href link). Perhaps your problem will be resolved if you used this option to specify some cryptic window name, but which is unique to your launcher.
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