What if you add another cell, so that you have a price and another for the arrow, for example:
<td style="background: #66FFCC; vertical-align: middle; width: 1px;"> <div style="font-size: 2em; line-height: 1.4;background: #FFCC66;">$50</div> </td> <td style="background: #66FFCC; vertical-align: middle; width: 1px;"> <div style="background: #CCFF66;">></div> </td>
Example
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