No, there is no way to do this; you need to apply the transform in the code (and, as you say, viewDidLoad is a good place).
The storyboard editor / nib is remarkably good, but there are still a lot of things you can do for a view that you can only do in code, and this applies to individual subclasses of UIView as well. And, of course, you cannot access the main view layer in the storyboard editor / nib at all; for example, you cannot display rounded corners in a storyboard / nib.
source share