The models specified in the KendoUI examples for ASP.NET MVC are not part of the assembly Kendo.Mvc.dll. Instead, you must download them from your Telerik account. Go to telerik.com and log in. From there, go to your products and subscriptions and find "KendoUI for ASP.NET MVC" and select "View all product files." Download the "Manual Installation" file and unzip it.

You will find examples (and reference models) in the folder wrappers\aspnetmvc\Examples.

If you want to reference the models in your project, just take a copy of the compiled assembly Kendo.Mvc.Examples.dllfrom the bin folder in the sample project. Keep in mind that this will include all of the examples (controllers, models, view models, etc.).
I hope this helps.