If you are using a storyboard or xib, and you have a prototype cell, go to it and select the shortcut. Then you can set the color of the text.
If you want to do this programmatically, add the following to your method tableView:cellForRowAtIndexPath::
cell.textLabel.textColor = [UIColor blueColor];
blueColor not exactly the same as the blue used by buttons in iOS 7, but you can manually select a color that closely approximates it if you want.
EDIT:
This will give you the exact color you want:
UIButton *button = [UIButton buttonWithType:UIButtonTypeSystem];
cell.textLabel.textColor = [button titleColorForState:UIControlStateNormal];
Gets the color from UIButton.
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