I inserted your question into Vim, :setf texand then used SyntaxAttr.vim - show the syntax highlighting the attributes of the symbol under the cursor plugin to find out what the name of the corresponding syntax group is texMathZoneES.
Then I opened $VIMRUNTIME/syntax/tex.vimand looked for it. I did not find this directly, but something like this:
call TexNewMathZone("E","equation",1)
:help ft-tex-syntax ( <C-D>) :help tex-math . :
call TexNewMathZone("M","dmath",1)
~/.vim/after/syntax/tex.vim, , . , ?!