To create the .exe file, I offer you the following maven plugins:
Shadow plugin. http://maven.apache.org/plugins/maven-shade-plugin/
<plugin>
<groupId>org.apache.maven.plugins</groupId>
<artifactId>maven-shade-plugin</artifactId>
<version>2.2</version>
<executions>
<execution>
<phase>package</phase>
<goals>
<goal>shade</goal>
</goals>
<configuration>
<createDependencyReducedPom>false</createDependencyReducedPom>
<filters>
<filter>
<artifact>*:*</artifact>
<excludes>
<exclude>META-INF/*.SF</exclude>
<exclude>META-INF/*.DSA</exclude>
<exclude>META-INF/*.RSA</exclude>
<exclude>.settings/**</exclude>
<exclude>*.classpath</exclude>
<exclude>*.project</exclude>
<exclude>*.txt</exclude>
</excludes>
</filter>
</filters>
</configuration>
</execution>
</executions>
</plugin>
And to create a whole .exe, including everything, or .exe that run .jar with everyone, use the launch4j plugin https://github.com/lukaszlenart/launch4j-maven-plugin
<plugin>
<groupId>com.akathist.maven.plugins.launch4j</groupId>
<artifactId>launch4j-maven-plugin</artifactId>
<version>1.5.2</version>
<executions>
<execution>
<id>l4j-gui</id>
<phase>package</phase>
<goals>
<goal>launch4j</goal>
</goals>
<configuration>
<headerType>gui</headerType>
<outfile>target/Project.exe</outfile>
<jar>target/${project.artifactId}-${project.version}.jar</jar>
<dontWrapJar>false</dontWrapJar>
<errTitle>Error in launch4j plugin</errTitle>
<classPath>
<mainClass>path.Main</mainClass>
</classPath>
<icon>Project.ico</icon>
<jre>
<minVersion>1.5.0</minVersion>
<maxVersion>1.6.0</maxVersion>
<initialHeapSize>512</initialHeapSize>
<maxHeapSize>1024</maxHeapSize>
</jre>
<versionInfo>
<fileVersion>1.0.0.0</fileVersion>
<txtFileVersion>1.0.0.0</txtFileVersion>
<fileDescription>des</fileDescription>
<copyright>Copyright (c) 2014 </copyright>
<companyName>comp</companyName>
<productVersion>3.0.0.0</productVersion>
<txtProductVersion>${project.version}</txtProductVersion>
<productName>Project</productName>
<internalName>Project</internalName>
<originalFilename>Project.exe</originalFilename>
</versionInfo>
</configuration>
</execution>
</executions>
</plugin>
Maven Netbeans -