Events that do not trigger in Google Analytics through Google Tag Manager

Question

I searched high and low for an answer to this, and I am completely stunned.

I use simple click and page tracking in my Android app using GA using this through GTM. All my “Screens” are visible in real time in GA, but I can’t get “Events” at all.

Well, actually I can, but the behavior seems very strange. If I don't turn on Label and Meaning, I see how events appear. However, if I add them (either as a constant or as a data-level variable), all events stop. I confirmed that the variables that I want in the “Label” and “value” pass when I created a container with these values ​​as “category” and “action” and could see them as expected in real time.

This makes me think that the implementation of the sides of the application is excellent, but there is a problem with my tag in GTM. (Obviously, the trigger does not work as expected).

Ideally, I would like to do something like this (variables are data-level variables):

But that does not work. I do not see any events.

Answer 1

The value of the event should be a number, not a string. Shuffle the fields, for example - Action - Press: {{GTM - Click Target}}, Label - {{GTM - Click Value}}, and leave the value blank, this will fix your problem.

Answer 2

Make sure you configure the Click listener correctly.

Include when it determines when a listener is available, and where it applies to all DOM elements.

Fire ON defines the conditions, so in your case it could be {{event}} equal to gtm.click or {{event}} equal to gtm.linkClick .

This is the most common error when setting up listeners.