.filter(), test(), Object.keys()
$(".wrapper *").filter(function() {
return /^qu/.test(Object.keys($(this).data())[0])
}).css("color", "aqua")
<script src="https://ajax.googleapis.com/ajax/libs/jquery/1.11.1/jquery.min.js"></script>
<div class="wrapper">
<div data-qu-lw="1">1</div>
<div data-qu-md="2">2</div>
<div data-res-kl="1">1</div>
<div data-qu-lg="3">3</div>
</div>
Hide result