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What are the keyword statistics in a Facebook ad group?

At the end of the documentation for the ad group diagram, she mentions keyword statistics. Daring to find an example of where we use it, I’m not quite sure what statistics I get.

For example, I get statistics on keywords (received on ~ 2011-11-02T09: 55: 00 + 0000):

{ "data": { "electronics": { "impressions": 2388, "clicks": 1, "unique_impressions": 557, "unique_clicks": 1 }, "mobile": { "impressions": 3159, "clicks": 2, "unique_impressions": 637, "unique_clicks": 2 }, "photography": { "impressions": 202929, "clicks": 83, "unique_impressions": 38692, "unique_clicks": 83 } } }

A total of 85 clicks.

Getting statistics for the last 7 days, I get:

 { "id": "6003855466377/stats/1320192000/1320796800", "impressions": 203984, "clicks": 82, "spent": 4715, "social_impressions": 0, "social_clicks": 0, "social_spent": 0, "unique_impressions": 38753, "social_unique_impressions": 0, "unique_clicks": 82, "social_unique_clicks": 0, "actions": 0, "connections": 0, "adgroup_id": 6003855466377, "start_time": "2011-11-02T00:00:00+0000", "end_time": "2011-11-09T00:00:00+0000" }

That says 82 clicks. I tried various interpretations of "the last 7 days (except for the current day)", and I can not get the numbers to match.

  • Why statistics are not consistent? (Is this a time zone?)
  • Can I get the keyword by day? How?

This would be a really useful indicator for our Facebook team, especially since Facebook advertising is still a new (ish) and developing tool for us.

EDIT

Okay, so I can understand that the key phrase is duplicated (if I'm interested in mobile + photography, then the number of impressions is two times), but, undoubtedly, is one category with higher clicks than the entire ad group still not?

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3 answers

we ran into this problem already with our application, and this is what we were able to understand:

  • Keyword statistics represent the number of clicks you receive for a particular keyword from people who have targeted one or more keywords. As you now seem to understand, the direct sum of these numbers automatically exceeds the total number of clicks you received.

  • these statistics should be used as an indicator, and not as valid data, if you want the time series to be requested from him every day and done his math. This will actually help you see if the goal’s limitation is too close and it ends quickly (a strong decrease in CTR in a few days).

  • the numbers change day by day, you should not be surprised if the same request gives you value today and tomorrow. Despite the fact that clicks may remain unchanged, the impression does not occur, we saw changes a week after the end of the campaign.

  • this data is not always available on the first day of the campaign, it can take up to three days.

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Keyword statistics apply to each keyword and may be requested within the last 7 days.

http://developers.facebook.com/docs/reference/ads-api/keywordstats/

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Instead, you can ask https://developers.facebook.com/docs/reference/ads-api/reachestimate/ for an approximate estimate and use a specific ad group and get statistics on a specific keyword for impressions (imp_estimates) for that keyword. You can include a hash for a keyword in a keyword search, so #katy perry will work if you used this target

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