I saw this before when there are several projects in the solution, and the βwrongβ project is selected as the launch. For example, someone else said that on the MVC3 website on Azure, they had an Azure project as a launch project, not an MVC project. Switching to the MVC project at startup fixed the problem.
Update: This is fixed in EF5-beta2, which is now available on NuGet.
Arthur vickers
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