Website Schema.orgNavigationElement

Question

I'm having trouble getting the Webmaster Tools debugging tool testing tool to correctly return the markup for the schema.org WebPageElement types.

http://schema.org/WebPageElement

Does anyone have a site that hosts this markup?

I am looking for solutions for a website that has unwanted fragments returned by a Google search. The website is an interactive slide presentation library with advanced search functionality.

With each Google index, many different search pages on this site are discarded each week. The fragment recovered on these pages includes a navigation menu. There is no h1 tag, and the first line of the navigation menu is in bold, so Google identifies the menu as the main content of the page and returns this information in the search results.

I need Google to put the actual content of the page in the search results, increase the speed of clicks and resolve a possible problem with duplicate content.

I thought it would be nice to put the h1 tag on the site and add a scheme for WebPageElement, SiteNavigationElement, WPHeader, WPFooter and WebPage.

Does anyone have examples of this markup on their site?

In the past, I used the rich snippet tool and returned an error, and in each instance I found that there really was an error in my code, so I don't think it is a tool.

Answer 1

I implemented several types of schema.org WebPageElement at http://gamesforkidsfree.net/en/ , including siteNavigationElement

You can check how Google recognizes this in the Rich Snippets Testing Tool .

Also in Google Webmaster Tools there is a section for checking this type of markup in the "Optimization / Structured Data" section, in which case it shows:

  Type Schema Items # Pages --------------------------------------------------------- ItemPage schema.org 109,657 6,866 WPAdBlock schema.org 20,727 6,973 SiteNavigationElement schema.org 7,350 7,322 WPHeader schema.org 7,319 7,319 WPFooter schema.org 7,319 7,319 WebPage schema.org 649 649 

Regarding duplicate content, you can take a look at one of Google’s many canonicalization support pages (is it duplicate content?), For example. canonicalization → tooltips .

Answer 2

It would be easier to answer if you could show the actual website or a SERP screenshot. By the way, I don’t think that your problem can be solved using such markup, as there is no evidence that Google supports it, even if Schema.org is a Google initiative.

For what I understand, you have two different types of problems:

• Bad search fragments . Google displays in the search snippet a piece of text on the page related to a user request. Thus, what you see in the search fragment largely depends on the query entered in the search field. If you see part of the navigation menu in fragments, this may mean that there is no corresponding text on the indexed page so that Google does not have anything better than the text in the navigation menu.
• Search pages are removed from the Google index . This is a different and more serious problem. Are these "search pages" a good and relevant result compared to other page rankings for the query you enter? Is the main theme of the page clear and explicit (remember that sometimes you need to catch false search engines)? I give you more questions than answers, but as I said before, it’s not easy to diagnose an SEO problem without seeing a website.

Answer 3

All of the above, google shows in its SERP, when you define BREADCRUMP and schema.org as a whole, they are created by the giants of the search engine, so their implementation provides some level of better understanding of the bots about your page. Search engines don’t tell you everything that they do, but if you follow the basic standards that they produce together, you’ll pretty much ensure that the content in the search results is well accessible.

You should no longer count on the impact of this.

I suggest that you focus mainly on good URLs, canonical use, title, description and proper implementation of schema.org itemprop for your main content type in internal pages, as well as H1 for your title.

Also try to make your main content as possible as possible in html and avoid separating the header, summary and image ... in the best case, they should be close to each other with the elements H1, IMG and P and not be divided into divs, tables, etc. .

You can look at this site http://svejo.net/1792774-protsesat-na-tsifrovizatsiya-v-balgariya-zapochva

It has pretty good SEO on its article pages and shows up quite well and often in SERPs because of its on-page SEO.

Hope this helps you.