It would be better if it were a universal application.
In itunes Connect, you cannot create / reuse the application name, sku number, package identifier. You can send the universal application as an update.
If you still need multiple applications, you will need to create several applications in itunes to connect with a different name, sku number and bundle-id,
But note that the name of the application installed on the device is what you point to xcode, not itunes connect . So, I think, you could only give such a resemblance.
PS, if you create an application with the details {apps-name, sku number, bundle-identifier} and you also delete the publication, you cannot reuse them again.
So, tell the customer that the best (perhaps only possible) solution is a universal application.
Js rodrigues
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