What is the most optimized way to include one set of DFP tags as an ad in another DFP account?

Question

I implemented the dfp ad code on our site using what I would call account A.

We have a contract with an account B to display ads with 100% coverage at several placements on our website.

Ad Network B provided us with a DFP account for the placements they fill out for us. I can create tags, etc.

Now I installed it in account A. I created an order and line items for the units we want to fill with ads B. For the ad, I currently use passback tags that I can generate in Account B and add them as a third-party ad.

<script type='text/javascript' src='http://www.googletagservices.com/tag/js/gpt.js'> googletag.pubads().definePassback('/XXXXX/XX/XX/XXX', [[1, 1], [320, 50], [728, 90], [160, 600], [300, 250]]).display(); </script> 

Ads are served, but the fill rate and the number of impressions when serving B through A are reduced by about 40% than when I inserted the B code directly on the page. I suppose this could be a latent drop, since I am doing an extra trip to the server, but that seems like a terribly big fine.

What interests me is the right way to handle this. I see an option for declaring a DoubleClick Tag in A, but I don’t see how to generate or build this tag in interface B. There is a standard format for DoubleClick Tag ads, which I would only build from what I know in B.

If there is a better way to do this, I would love to hear it.

Answer 1

Are you sure that B does not show 100% filling at its end when starting as a jump back? This is an interesting setting, and I really don't know how it should be displayed.

However, I know that when using DFP callbacks, double count impressions are sent. It will show one impression for the initial request for account A, and then again the impression for the callback. This will halve your fill level on account A, even if you are still showing an ad on every page. AFAIK, there is no way around this.

From the google documentation: