The general strategy is to use the element identifier in the URL in conjunction with some keywords describing the element. This is good from the point of view of the user, because they can easily see what the URL refers to if they save somewhere. More importantly, it is useful in terms of SEO (Search Engine Optimization), because search engines will be said to rank the given URL more highly if it contains the keywords that someone is looking for.
This approach can be seen on this very site, where the identifier after the "questions" is used to query the database, and the text is used exclusively for users and search engines.
Whether you use a direct query string or a more advanced approach that makes the identifier look like part of the folder path is up to you. This is largely a matter of personal taste.
Dogmang
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