In some cases, it is necessary to save BLOB texts. In my case, for some reason, the Drupal 7 developers decided to use blob for all TEXT columns - this is because of control over the developers.
To convert blob to text, use the MySql conversion function. Then you have to save it in the database and convert it again to blob - but it is automatically processed by MySQL. Thus, the following query will do the trick:
UPDATE tcountriesnew SET slogen = replace(CONVERT(slogen USING utf8), 'bananas', 'apples') WHERE slogen LIKE '%bananas%';
In MySQL 5.5, this completely resolved my problem.
Also configure PhpMyAdmin to display blob data
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